About Chef Gone Mad

ChefGoneMad original seasoning blends were created by New Orleans native and entrepreneur, Chef Derek Robinson Jr. The brand was created as a result of Chef Derek’s conscious awareness of the health disparities amongst the Greater New Orleans region, thus resulting in two salt free seasoning blends, “Smoked Garlic & Herb” and “Chicken & Fish”. The products quickly became a popular novelty with locals and have since thrived as a nationwide success. Believing in his product and listening to the positive feedback of his consumers, Chef Derek expanded his product by launching an “all purpose, everyday” seasoning. “Cajun Nola”, became the signature blend of the brand representing the heritage and attraction of his hometown. Originally being sold exclusively online, ChefGoneMad seasonings have now been shelved at numerous grocery stores along the U.S. Gulf Coast. The goal for these products are to become a #1 household name by promoting the well being of our consumers, while maintaining an amazing quality of taste and relishing in the continued support and strong advocacy for our products.

The Relationship & Services Provided

King Davis of The 95 Agency LLC served as the public relations, marketing, and event specialist. Our agency provided the following initial services for this celebrity chef and seasoning blend company:

  • Public relations
  • Brand management
  • Business management and administration
  • Marketing and advertising

Additional services offered

  • Creative direction
  • Contract drafting and negotiations
  • Brand ambassador securement
  • Louisiana certification submission

King Davis and The 95 Agency LLC were responsible for:

  • creating a branding plan to increase brand awareness and sales
  • increased the market value of the product and the chef’s personal brand
  • marketing and advertising (traditional & social media)
  • website maintenance
  • creative direction on all visuals (photography)
  • products becoming certified by the Louisiana Board of Agriculture
  • Interviewed for Sheen Magazine, Rolling Out and Kontrol Magazine